The rise of social media has sparked a seemingly endless stream of ideas that encourage us all to share. It seems every social platform out there is geared to connect people from all over the world and foster an ever evolving sense of togetherness. From the sharing of our personal lives and interests on Myspace to the sharing of pictures, videos and business ideas on Facebook, the landscape is constantly changing. One question that will always be at the forefront of our minds is “what’s next?” Well, Google+ is next! I know you’re probably thinking “how is Google+ any different from the rest of the social platforms out there?” Well, Google does one thing very well and that’s lead the world in engaging conversations. After its incorporation on September 4, 1998 Google took off with its search engine. Now, 15 years later, Google has changed the game and has become not only the number 1 search engine online but also a major influencer in social behavior.
- Google connected us all in 1998 through its emerging search engine, giving us the ability to search for each other and for things we wanted to know more about.
- Google gave us a way to view the world from above by acquiring a company called Keyhole, Inc. and developing what is now called Google Earth
- By acquiring Youtube in October 2006, Google gave us a way to stay engaged through the sharing of video. Even though the company did not create the service, it is now one of Google’s biggest and most used services worldwide. YOU CAN’T BEAT THAT!
- Google gave us a way to communicate to one another, for business and personal means, through its launch of Gmail in February 2007.
With all of these social innovations considered, I think it’s safe to say that Google has done quite well in its social efforts. Now, Google has integrated its social services into one platform.
Now, the new kid on the block is Google+. Google+ is a fairly new social platform compared to others like: Facebook, MySpace, and Twitter. However, I will say that Google+ differentiates itself by focusing primarily on shared interests rather than shared friends.
Google+ allows its users to segment their interests and send posts, pictures and videos that correspond to that interests. For example, I’m a huge fan of baseball. So I made a circle and named it “Baseball HOF” (Hall of Friends). I’m able to dedicate posts directly do that circle of friends without my other circles seeing the post. Not only that but I can see what my friends are posting about baseball and engage with them by commenting or video chatting through Google Hangouts. I don’t know about you but I’m excited to see where Google goes next!